LJP Photography

Project Overview:

🛡️ Lisa J P Photography

🛡️ Photography Business

🛡️ Find them on Facebook

Summary:

A full visual identity re-brand for a UK based wedding photography business. The client wanted an elegant identity that aligned with their target audience. I handled the logo design, branding, typography and colour palette. 

What the client needed: 

The brand had out grown it's DIY logo and lack of identity. They needed branding that reflected the work they do today apposed to work they started out with, the client wanted the branding to resonate more with their target audience, whilst showcasing their creative approach to the work they do. They wanted their new branding to be flexible and work across a broad range of collateral.

The Process:

The client wanted their brand to reflect the creative side to the work they do, so for the logo I chose a blend of typography, an art deco inspired modern sans serif to showcase their professionalism and luxury they offer, which I teamed up with a flowing script font to showcase their creativity and flexibility in their approach to capturing that all important shot. From there we applied the same thought process to their facebook banners, business card and the must have watermark.

🛡️ Discovery call

🛡️ Moodboarding

🛡️ Creative direction

🛡️ Logo suite development

🛡️ Colour & typography choices

🛡️ Brand guide, watermark, business card, facebook avatars & banners, tote bag

The Impact:

On launching the new branding for the client, they received 4 wedding bookings within the first month, which helped the client smash their initial targets they set for the business the first year, in the first month of the new branding being in place. Numbers that I'm definitely happy to shout about. 

The Outcome:

take a look for yourself...