Wellness with Wend

Project Overview:

🛡️ Wellness with Wend

🛡️ Hypnotherapy & Massage Business

🛡️ wellnesswithwend.co.uk

Summary:

A full visual identity re-brand for a UK based hypnotherapy and massage therapy business. The client wanted an calming identity that didn't overwhelm their clients. I took care of the complete branding project, which included: New Visual Identity, website, all printed collateral from business cards to gift certificates and easy to use social media templates. 

What the client needed: 

The client was looking to bring their SFH business to life and move away from their current offering. They wanted their branding to reflect the calming side of the business, whilst clearly showcasing what they offer to their clients. They didn't want it to be overcomplicated due to the nature of their work, but at same time they wanted to hold the attention of potential clients by being memorable.

The Process:

The client wanted their brand to reflect the calmer side to the work they do, whilst ensuring the logo was memorable so clients would have cells of recognition across all touch points. So, once we had completed our information gathering and research, I started building the logo and I decided to take a logo mark and word mark approach to ensure we had lots to work with in order to make the brand memorable, without the tiered repetition of logo stamping. From there I was able to build the brand out ensuring the look and feel was consistent through all the touch points.

🛡️ Discovery call

🛡️ Moodboarding

🛡️ Creative direction

🛡️ Logo suite development

🛡️ Colour & typography choices

🛡️ Brand guide

🛡️ Website layout/build

🛡️ Flyers, business card, certificates, letterheads, social media avatars & banners, tote bag, merch

The Impact:

Since launching the new branding for my client they have received consistent client enquires, which continue to grow in numbers. This has allowed the client to meet their business targets and then some.

The Outcome:

Keep scrolling to see the results for yourself...