Show Us Your Guts

Project Overview:

🛡️ Show Us Your Guts

🛡️ A different take on creating awareness

Summary:

I decided to have a little fun at Blazon HQ, I choose an institution that might benefit from having a fresh campaign, to help increase awareness of a certain subject, and hopefully change a few perceptions along the way.

What I wanted to do: 

I read that gut health is an ever growing issue in the UK and according to the article it is apparently rarely spoken about. They wrote that men are less likely to discuss this issue. Which got me thinking you could have a laugh with a campgain like that. So, I rolled up my sleeves and gave it a go. 

The Process:

I wanted the project to be humorous, factual and clear. I developed a clear 'tongue in cheek' awareness campaign with the big idea #Show Us Your Guts By making the language short and punchy I was hoping it could gain attention and possibly a laugh.

🛡️ Moodboarding

🛡️ Creative direction

🛡️ Brand identity

🛡️ Visual identity

🛡️ Colour & typography choices

🛡️ Image Treatment

🛡️ UI & UX Design

🛡️ Merch

The Outcome:

I hope you enjoy the final result...