Summary:
Create a full branding and digital experience from scratch for a UK based skateboard and streetwear brand. The client was looking to create a skateboard & streetwear brand that skaters and extreme sports enthusiasts a like can put their trust in. A brand created by skaters for skaters, supplying skateboards and streetwear apparel to the fearless..
What the client needed:
The client wanted to bring their idea to life, they wanted their new brand to be gritty, authentic and flexible so it would work across a broad range of collateral. They wanted and needed the complete works, branding, website, social media templates and of course high quality merch designing and printing.
The Process:
The client wanted their brand to be authentic, whilst delivering an high quality finish that wasn't a completely DIY approach. So, we broke out the pens & paper and put our heads together gathering the relevant info and set out researching the market, once this stage was complete we moved on to the more creative work. Below is a list of all the relevant stages of the project and how my projects generally flow when working with my clients.
🛡️ Discovery call
🛡️ Moodboarding
🛡️ Creative direction
🛡️ Logo suite development
🛡️ Colour & typography choices
🛡️ Brand guide
🛡️ Website layout/build
🛡️ Posters, social media avatars, banners and posts, merch
The Impact:
After releasing the beast into the wild, they continue to grow their social media audience, work with other providers to build skateboards and print their merch, whilst increasing their presence in the market and their sales, through the power of strong branding foundations. Consistency is truly the key and the project is a perfect example of that.
The Outcome:
Why not see the results for yourself...