Qincha

Project Overview:

🛡️ Qincha

🛡️ Kombucha Drink

Summary:

The client wanted me to create a boutique/luxury packaging solution for their new kombucha drink, the client wanted the brands story to be deep rooted in their brand, if it wasn't for the work of the past, there wouldn't be a Qincha today.

What the client needed: 

They wanted their brand identity to incorporate their history, it need to work on their packaging, ad campaigns, and future website project. They wanted it to be a blend of the old and the new, reinventing the roots of their kombucha, within the artwork, as well as their backstory. They wanted the packaging and campaign to be distinctive, fresh and impactful to stand firm in a busy market. 

The Process:

🛡️ Moodboarding

🛡️ Market research

🛡️ Creative direction

🛡️ Logo and artwork development

🛡️ Colour & typography choices

🛡️ Image Treatment

🛡️ Collateral

The Outcome:

See for yourself, below...